Umthetho IiNgcebiso Uphando - Uhlalutyo lweMveliso
Uke waba neengxaki zokwazi ukuba ungayilungisa njani imiba ethile yeshishini? Ndikholelwa ukuba le ngxaki ibhetele kumacandelo amaninzi ukuze yakha iindlela zokujongana nemiceli mngeni ethile, ngoko ke le nqaku iya kukunceda ukufumana um inspiration.
Ngomhla kaMatshi 5,Hebei CBIESUbubeke waba qeqeshwano langaphakathi, umxholo waba uhlolo lwabathengi. Umbhali, uMphathiswa Xu, waphula phantsi amanyathelo awahlolayo wabathengi ngokwengqwalaselo yakhe yeshishini, elandela ukuhamba kwengqondo yokuthi "yintoni", "kungani" kunye "njonge njani". Masijonge iimfihlelo ezithile.
Yintoni i-analytics yabathengi?
Uhlalutyo oluqhelekileyo lwekhasimende kukufunda ngemvelaphi yekhasimende ngemiqathango ethile, kuquka kodwa kungapheli kuphela kwi-eskile yeshishini lekhasimende, umthamo wezoqoqosho, inkqubo yokubonelela, isu leshishini, inkqubo yeshishini, njalo njalo.
Kungani sithatha uhlalutyo lwabathengi?
In order to fully grasp the information, make a reasonable judgment, to avoid one-sided
ukwazi kukhokela ekuphuthelweni kwemisebenzi yezezimali
Indlela yokwenza uhlalutyo lwabathengi?
(1) Uphando lwesiXhosa
(2) Iphrofayili yabab clienti abadala
(3) Buza imibuzo futhi lalela
UMphathiswa uXu uchaze ngemethods ezithile zokusebenza ze-analyzing abathengi ngokucacileyo ngeemeko ezibukekayo.
Kwangoko kubhengeziwe ingxoxo, kwaye abaqulunqi beenkqubo bacele imibuzo ngokusekelwe kumava abo okufundela. Abanye abantu bacele: Kungani siqhuba uhlalutyo lwabathengi? Abanye abantu bacele: Ungayiqonda njani imfuno zabathengi? Abanye babuza: Ndifanele ndithintele ntoni ukuba abathengi bangaphinda bangabuyeli kum?
Umphathiswa uChen kunye neMphathiswa yezoMsebenzi uMr Yan baphendule imibuzo efanelekileyo ngokweenkcukacha.
Masixoxe ngaloo mbono. Kutheni abasebenzi abatsha bengazi ukuba benzenjani kumathuba athile? Umngcipheko ophambili kukungabikho kwemigaqo yabo yokuphatha ukunceda. Ngoko ke, ungayakha njani imigaqo yakho yokuphatha? Siyazi ukuba imisebenzi yomntu ngamnye kufuneka ibe ngaphakathi komgca wezinto ezilungileyo zenkampani, ngoko sinokusebenzisa isu leemveliso zenkampani njengesikhokelo.
Nathi sithathe umphakathi wokwenza izicwangciso zeshishini: Ukugxila kunye nokuveza umahluko. Ukuba sithatha oku njengesikhokelo, singacinga ngokuqhubekeka kunye nokuqwalasela umahluko xa sidibana nemingeni eyongezelelweyo. Njengoko umqeshwa omtsha ubuza: Kutheni sihlole abathengi? Masiphendule le mbuzo ukusuka kumphakathi wokugxila kunye nokuveza umahluko.
1. Focus strategy means that we should focus our efforts on key markets and customers. Customer analysis is to confirm whether the customer belongs to our key market, whether they are A-class customers. Only with good analysis can we know how much attention we need to devote to the problem.
Ustrategi yokwahlula kukubonelela ngemisebenzi eyahlukeneyo kubathengi kwaye ufumane iingeniso ezahlukeneyo zokhuphiswano. Konly ngokwenza umsebenzi omhle wophando lwabathengi, singenza isigqibo sokuba sithathephi ukuhlinzeka ngemisebenzi eyahlukeneyo kubathengi.
By the same analogy, any practical problem we encounter can be thought of in terms of business strategy. For example, what if customers don't respond? At this point, we should analyze whether the customer is our A-class customer, whether we focus on the key needs of the customer, whether we provide differentiated services? If not, we should continue to explore customer needs to provide differentiated value.
Ekupheleni, ayikho indlela enye yokuxazulula zonke iingxaki, ngokwemigqaliselo yokuhamba phambili, uhlalutyo ngakunye, ukufunda ukucinga ngale ndlela ixubene nokuphuma kwexperience, singenza ukudibana neentlobo zonke zeengxaki.
I-frame yokucinga elandelayo ikwazisa kuphela.
